Hello! We're Ellivent.

Learn more about our mission to change the world of Trade Shows and Events


Empower Trade Show Planners

We know from experience that managing trade shows and exhibits is really hard – it’s expensive, involves lots of moving parts, and is hard to measure. That’s why we’re changing the way exhibitors, trade shows, events and vendors work together.

Our planning tools reduce the drudgery of exhibiting at trade shows and simplify the process of working with a team. We want to make sure you never miss out on important deadlines and can create consistent brand experiences from one event to the next - regardless of who is planning the event.

Our marketplace brings transparency into the world of trade shows. Exhibitors can research and compare shows and sort through vendors and exhibit houses based on price and reputation. Through reviews and feedback, we hope to give exhibitors the power to influence the way that events operate for the better.


Principles That Guide Us (3 E’s)


We believe that exhibitors should have a voice in the trade shows they attend. By providing a forum where users can share their experiences, we drive trust and transparency in an industry known for outrageous hidden costs.


We’re nuts about getting stuff done the right way the first time. We want to make sure that every event you attend or exhibit at delivers results, is on-brand, and done at the lowest cost possible.


We’re here to take the challenge out of managing trade shows. That’s why we’re applying best-in-class technologies to build bespoke tools that simplify trade show planning and execution.


Greg Crisci profile image

Greg Crisci


Before starting Ellivent, Greg founded Tip Network, a company that sought to fundamentally change the way the world sees and participates in the hospitality industry. Greg has attended and exhibited at over 50 trade shows over the course of his career. He is a graduate of San Diego State University and is actively involved in mentoring other entrepreneurs at their Lavin Entrepreneurship Center.

Matthew Parry profile image

Matt Parry


A former Googler who specializes in leading marketing, analytics, UX, and site optimization teams at startup companies, Matt has a knack for delivering results, building high-performance teams, and building marketing technology stacks from the ground up. Over his career, Matt has managed over $1.5M in trade show budgets. He has an MBA from the Rady School at UC San Diego.

Jesse V profile image

Jesse V.


Jesse has been creating enterprise-level web applications and developing solutions for startups for the past 16 years. Before Ellivent, Jesse was a Cloud Engineer for Informa Exhibitions. Jesse graduated from Thompson Rivers University and holds several certifications as a Network Professional and Architecture System Engineer and is a Certified Scrum Master.


Tony Uphoff

Tony is the President and CEO of Thomas, the leader in product sourcing, supplier selection and marketing solutions for industry. Prior to Thomas, Uphoff led the turn-around and rebuild of both Business.com and UBM TechWeb. He is an industry expert on media, marketing, and technology and a regular speaker at industry conferences and leading business schools.

Gerald Yao

Gerald is a co-founder and Chief Strategy Officer of FiscalNote, a global information services company that uses emerging technologies like artificial intelligence, machine learning, and natural language processing to empower people and organizations with the right information at the right time. By organizing open data, FiscalNote is using that data to solve some of the world’s largest challenges in law, risk, and compliance.

Candy Adams profile picture

Candy Adams

With over 30 years of experience managing trade shows and exhibits, Candy has seen and done it all. She also holds the following exhibit and event management certifications: CTSM, CME, CEM, CMP, CMM. Candy is best recognized by her trademarked nickname “Booth Mom®” for her nurturing approach to trade show management and because of the amazing homemade cookies she brings to events.

Derrick Oien profile picture

Derrick Oien

Derrick is the CEO & Founder of ScoreStream and an expert in creating content and tools that drive user engagement and ownership. Derrick is a seasoned technology executive in the wireless, online media and traditional media space. Derrick is a mentor for Ellivent through the UCSD Rady StartR program.


Ellivent started in a Starbucks in Kearny Mesa, California. Matthew Parry was catching up with his ex-colleague Greg Crisci and describing his frustration at managing trade shows. Existing solutions were only a slight improvement over the spreadsheets they used and, being new to his company’s industry, he didn’t intuitively know which shows were worth attending. Over the course of the past two years, he had worked with three different event coordinators who each managed the shows and show schedule differently – each time someone new came along, they had to figure out where everything was. Deadlines and important activities were sometimes missed in the shuffle.

As an entrepreneur and product manager who had also attended and exhibited at dozens of shows, Greg understood how sales teams could benefit from better planning and how companies could leverage technology to better target prospects.

Greg’s previous company, Tip Network had a successful exit and he saw an opportunity to transform the trade show industry the same way he had tackled back-office payments for the hospitality space. After speaking with over a hundred potential customers, Matt and Greg decided to pursue the idea full time. They later met Jesse – a full-stack developer who had experience delivering solutions for startups and the trade show industry.

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We hope you also enjoy our ebook, Building A Better Trade Show. It’s our step-by-step guide to finding new opportunities, creating a budget, and planning for success.

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Submit a review for an event or supplier by March 1st and we’ll enter you into our sweepstakes to win your share of $1,000 in Amazon gift cards.