Guide to Portable Trade Show Displays
Portable trade show displays are a balance between size and visual impact. On one hand, you want a display that stands out (in a good
Resources to Help You Plan Amazing Trade Shows and Events
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101 Tools for your Trade Show Toolkit
From dealing with hangover headaches from your booth staff, spills and accidents on the show floor, to missing inventory, almost anything can (and will) happen.
101 Tools for your Trade Show Toolkit – Part 2
This is part 2 of a our Trade Show Toolkit – our list of products that trade show exhibitors should keep in their toolkit so
Ellivent Launches Exhibitor Intelligence Reports for the Hospitality Industry
This new service can tell you which trade shows and events your competitors exhibit at. San Diego, California, February 11, 2020 – Today, Ellivent launched
Gerald Yao Joins the Ellivent Advisory Board
Co-Founder and Chief Strategy Officer of Fiscal Note Gerald Yao Helps Bring Transparency to Trade Show Planning with Ellivent San Diego, California, Oct 10, 2019
Tony Uphoff Joins the Ellivent Advisory Board
Business Leader Tony Uphoff Brings Wealth of Marketplace and Technology Expertise to Ellivent San Diego, California, Oct 1, 2019 – Today, Ellivent announced that Tony
How-To Guide: Calculate Conversion Rate and Customer Lifetime Value
If you want to evaluate the effectiveness of your marketing channels, then you have to know how to calculate conversion rate and customer lifetime value.
Post-Trade Show Best Practices
Budgeting and planning is a continuous process, but it’s only part of the equation. One of the most important trade show best practices is getting
Trade Show Budgeting & Trade-Offs
If you have read our guide to evaluating trade show opportunities, estimating the cost of a trade show, and estimating trade show ROI, you should
Trade Show Value Beyond Direct Sales
We suggest using sales and direct ROI to compare trade shows, but there is typically trade show value beyond direct ROI that may have a
Estimating Trade Show ROI
So, how exactly do you calculate whether or not a particular show might be successful? There are five numbers to pay attention to when evaluating
Estimate the Cost of Attending a Trade Show
When you estimate the cost of attending a trade show, you must consider components that include, but are not limited to: event registration, floor space,
Evaluating Trade Show Opportunities
Creating a list is the best place to start and it should be your starting point to help you clearly identify which trade show opportunities
The Business Case for Trade Shows
If you work for or own a small business or a startup, creating a business case for trade shows might be new. Deciding whether or
Trade Show Booth Design: A How-to Guide
Here’s how to know if you’ve failed at your trade show booth design: If you hear this phrase at your trade show booth, it means
