Cover of Building A Better Trade Show

Free ebook:

Building A Better Trade Show

Want to know the secret of building a sustainable trade show program?

In this book we show you how to find and use data to identify new opportunities, describe the value you get from events, and facilitate helpful discussions with your executive team.

Topics Covered

Finding Opportunities

Identify events your customers attend and prioritize your time

Budgeting And Trade-offs

Create surprisingly accurate estimates when creating your event schedule and budget

Value Beyond ROI

Track and measure the results of your event and attribute value beyond direct sales

Continual Improvements

Adopt best practices to keep your stakeholders happy and your events running smoothly

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We hope you also enjoy our ebook, Building A Better Trade Show. It’s our step-by-step guide to finding new opportunities, creating a budget, and planning for success.

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