Free ebook:
Building A Better Trade Show
Want to know the secret of building a sustainable trade show program?
In this book we show you how to find and use data to identify new opportunities, describe the value you get from events, and facilitate helpful discussions with your executive team.
Topics Covered
Finding Opportunities
Identify events your customers attend and prioritize your time
Budgeting And Trade-offs
Create surprisingly accurate estimates when creating your event schedule and budget
Value Beyond ROI
Track and measure the results of your event and attribute value beyond direct sales
Continual Improvements
Adopt best practices to keep your stakeholders happy and your events running smoothly
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