Provide sales and marketing insight, analysis and restructuring as an independent contractor for companies seeking to strategically modify sales teams and sales processes toward more aggressive and consistent results.
•Acted as interim VP Sales & Marketing
•Analyzed sales department for strengths and weaknesses and initiated improvements
•Customized training for sales team members and doubled closure rates
•Review sales goals and methodology with recommendations for tangible improvements
•Cut calling list development cost by 80% and redefined target markets
•Authored and implemented marketing plans that resulted in a 28% increase in lead rates
•Established partnerships with marketing development company and distributors
•Clarified budgeting needs and marketing campaigns
•Unified company branding for effective online presence