Continuing to uncover, unite and build the Middle East’s industry for toys and all other products for kids, Playworld Middle East is the only trade exhibition in the region of its kind. As a Show Highlight Pavilion at Paperworld Middle East.

Most international brands are represented locally in Dubai since most of the toys in the GCC and other “difficult-to-reach” markets are routed from the UAE. Also for new brands and products, the exhibition has proven to be a great platform to enter the Middle East market for toys and games, a market which is becoming increasingly mature and better regulated.