Post-Trade Show Best Practices
Budgeting and planning is a continuous process, but it’s only part of the equation. One of the most important trade show best practices is getting
Resources to Help You Plan Amazing Trade Shows and Events
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Trade Show Budgeting & Trade-Offs
If you have read our guide to evaluating trade show opportunities, estimating the cost of a trade show, and estimating trade show ROI, you should
Trade Show Value Beyond Direct Sales
We suggest using sales and direct ROI to compare trade shows, but there is typically trade show value beyond direct ROI that may have a
Estimating Trade Show ROI
So, how exactly do you calculate whether or not a particular show might be successful? There are five numbers to pay attention to when evaluating
Estimate the Cost of Attending a Trade Show
When you estimate the cost of attending a trade show, you must consider components that include, but are not limited to: event registration, floor space,
Evaluating Trade Show Opportunities
Creating a list is the best place to start and it should be your starting point to help you clearly identify which trade show opportunities
The Business Case for Trade Shows
If you work for or own a small business or a startup, creating a business case for trade shows might be new. Deciding whether or
